Should I Earn an Advertising Degree

An advertising degree is a specialized academic degree awarded to students who have completed a college, university, or business school program with a focus on advertising. Types of Advertising Degrees There are four basic types of advertising degrees that can be earned from a college, university, or business school: Associates DegreeBachelors DegreeMasters DegreeDoctorate Degree Although it is not absolutely necessary to earn a degree in advertising to break into the field, many employers prefer applicants who have some college as well as experience in advertising, marketing, or a related field. An associates degree, which can be completed in two years, may be acceptable for some entry-level positions. Employers who are looking for advertising managers generally prefer applicants with a bachelors degree in advertising, marketing, or a related field. A bachelors degree program in advertising can usually be completed in four years. However, accelerated programs are available. Students who have already earned a bachelors degree can go on to earn a masters degree in advertising, which is recommended for advanced positions in the field. Most masters programs take two years of full-time study to complete. After a masters degree is earned, students can continue their education in a doctorate degree program in business or advertising. A doctorate degree is recommended for professionals who are interested in teaching at the university level. Choosing an Advertising Degree Program An advertising degree can be earned online or from a campus-based program. Some programs will focus exclusively on advertising while others emphasize advertising in addition to marketing or sales. When choosing an advertising program, it is important to look at a variety of different factors. First and foremost, you should choose an accredited school. Accreditation ensures the quality of the program and increases your chances of earning transferable credits and post-graduation employment. Other factors to consider include school/program reputation, class sizes, teaching methods (lectures, case studies, etc.), career placement data, retention rates, tuition costs, financial aid packages, and admissions requirements. It is important that you choose an advertising degree program that fits your academic needs. Think carefully about what type of job you want to get after graduation and then evaluate the schools ability to help you achieve your goal. What Can I Do With an Advertising Degree? Advertising professionals can be found in nearly every industry imaginable. Marketing and advertising is a huge part of sales and essential for most successful businesses. Both large and small organizations utilize advertising to launch, grow, and maintain their standing in the business world. As an advertising professional, you could work for one of these organizations. You may also find employment with advertising agencies and consulting firms. If you have an entrepreneurial spirit, you can join the many self-employed advertising professionals who either freelance or run their own business. Specific jobs that are common in the industry include: Copywriter - Copywriters are responsible for the catchy text in advertising. Their job is to write persuasively and convincingly so that customers are attracted to a particular product or service. Most copywriters work for ad agencies and print publications.Advertising Manager - Advertising managers oversee advertising strategy, sales materials, and other aspects of a marketing campaign. They are usually in charge of entire departments or groups of account executives.Advertising Account Executive - These advertising professionals act as a liaison between advertising agencies and their clients. They dont handle the creative side of the business—they focus solely on communication and customer service.Creative Director - Creative directors are experienced advertising professionals. They commonly work for advertising agencies. In addition to supervising copywriters, advertising executives, designers, and other members of the creative team, creative directors design and oversee adv ertising campaigns and deal directly with clients to make sure every need is met.

Business Intelligence Plan - 1587 Words

Introduction The objective of this Business Intelligence (BI) plan is to encourage outsourcing and offshoring information security (IS) pursuits. The plan provides guidelines for successful implementation of IS systems intended to diminish security risks. The anticipated audiences of this BI plan are chief information officers (CIO) and chief information security officers (CISO). Senior management has an obligation to streamline information technology (IT) budgets, defend spending, and augment service delivery and efficiency (NASCIO, 2008). BI plans are usually comprised of (a) software, hardware, network, and associated infrastructure; (b) data analyses applications; and, (c) a portal or dashboard with which users interact (Hennen,†¦show more content†¦On the other hand, several companies elect to relocate their operations to offshore locations but maintain control over their infrastructure, staff and processes (Thompson, 2013). Nevertheless, companies must manage the risks associa ted with protecting their assets and their data while abiding by the innumerable regulations and laws that regulate their business. This BI plan centers on stratagem for updating technical hardware, software, service, and expertise employed in the decreasing of IS risks. The security services may necessitate added hardware resources. Therefore, vigilantly appraise hardware requisites and ascertain that ample computing resources are accessible subsequent to project commencement (Bass, 2013). Furthermore, incorporate capital expenses for any hardware or software purchases for factoring into the concluding determination (Bass, 2013). Outsourcing and Offshoring As reported by SupportWorld, â€Å"among organizations that outsource IT work, the percentage of their total IT budget going to service providers rose at the median from 6.1 percent in 2009 to 7.1 percent in 2010 and then jumped to 8.6 percent in 2012† (Thompson, 2013). These figures articulate to a rising trend in IT outsourcing where increased offshoring and/or outsourcing of services operations has altered the IT service customs from internal command and control of IT assets to IT service as a utility (Thompson, 2013).Show MoreRelatedBusiness Intelligence Plan Essay9390 Words   |  38 Pagesï » ¿ Business Intelligence Plan Executive Summary The purpose of this report is to explain the importance of Business Intelligence and all of its components for implementation into the business structure. During the recent years obtaining useful information in real time has become something that is extremely important, if not even a critical, factor of success for companies. The time managers have available for use in making business decisions has been reduced dramaticallyRead MoreService Request Sr-Kf-013 Paper1124 Words   |  5 Pagessoftware required for the integration process of the program. 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racial targeting Essay Example For Students

racial targeting Essay Cory LewisEnglish 50Racial Targeting and Profiling The practice of targeting individuals for police investigation based on their race alone in the last few years has been an increasingly prominent issue in American society. Numerous magazines, newspapers, and journals have explored the issue of race-motivated police actions.Recently, the ABA Journal did a study of New Jersey and Pennsylvania traffic stops from 1998 to 2001, concluding that black drivers were more likely to be pulled over and arrested than whites. The study also delves into the legal ramifications of the 1996 United States Supreme Court ruling in the Whren v. United States case, which held that police officers subjective motivation for stopping a motorist on the highway was irrelevant as long as a probable cause was present such as a traffic violation existed for making the stop.The Whren court decision validated the pretext stop, which occurs when police officers ostensibly stop motorists for traffic violations but are in fact motivated by the desire to obtain evidence of other crimes. Police officers, however, argue that racial profiling is common sense and is sensible, statistically based tool that enables them to focus their energies efficiently for providing protection against crime to law a-biding citizen. In Taylor and Whitney, a study investigating the existence of an empirical basis for racial profiling and crime, they concluded that society must acknowledge the statistics behind crime rates in order to understand the concept of racial profiling; such information is available in annual crime reports.Statistics are facts and numbers which cannot be disputed and provide the experiential basis for racial profiling. The FBI Bulletin also addressed the necessity to consider statistics in addressing the issue of racial profiling. However, unlike Taylor and Whitney who argue for the use of statistics to support racial profiling, the FBI Bulletin promotes the usage of statistics in order to r educe and hopefully eliminate racial profiling.The FBI Bulletin states that if agencies were mandated to keep consistent statistical reports on the attributes and nature of their traffic stops, then racial profiling will not be as rampant. A written record of all traffic stops would do so by attributing individual responsibility to the police officers involved in such violations. The issue of profiling, not only racial profiling is one that affects both the local and national levels. There are many different perspectives that people are taking toward the idea of race-motivated police traffic stops. The frequency of traffic stops among college students and whether or not race is a cause in such traffic stops has many other factors that that need to be taken into consideration, such as gender, age, vehicle, location, and attire. The issue of racial profiling in America is one of great importance to the future of American society. This issue is not new to our society; racism and stereo typing are issues that date back to many years ago. Racial profiling in America is on that needs to be addressed by the government and society if we ever want America to truly be, The Land of The Free. One of the main examples of racial profiling is called DWB (Driving While Black). This is a term starting to show itself a lot in cases of racial profiling. This name is meant to be a shot at he already known DWI (Driving While Intoxicated).In todayfs society, the perception is that most drug traffickers are minorities. This is very untrue. Racial profiling is based on the premise that minorities commit most drug offenses. Because police look for drugs primarily among African Americans and Latinos, they find an uneven number of them actually in possession of contraband.Therefore, these people are arrested, reinforcing the idea that drug trafficking is primarily a Latino or African American thing. At the same time, white drivers receive far less police attention; many of the drug dealers and users among them get away.This just feeds to the perception that whites commit fewer drug offenses than minorities. This often results in the persecution of innocent people based on skin color. T his also causes a huge distrust and minorities are less willing to cooperate.Driving While Black is not an issue that just arose its just now gaining a name. The practice of racial profiling by our nations police is the consequence of the rising concern about the war on drugs. .u2425eb0784335178dff34d0e929c0a97 , .u2425eb0784335178dff34d0e929c0a97 .postImageUrl , .u2425eb0784335178dff34d0e929c0a97 .centered-text-area { min-height: 80px; position: relative; } .u2425eb0784335178dff34d0e929c0a97 , .u2425eb0784335178dff34d0e929c0a97:hover , .u2425eb0784335178dff34d0e929c0a97:visited , .u2425eb0784335178dff34d0e929c0a97:active { border:0!important; } .u2425eb0784335178dff34d0e929c0a97 .clearfix:after { content: ""; display: table; clear: both; } .u2425eb0784335178dff34d0e929c0a97 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2425eb0784335178dff34d0e929c0a97:active , .u2425eb0784335178dff34d0e929c0a97:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2425eb0784335178dff34d0e929c0a97 .centered-text-area { width: 100%; position: relative ; } .u2425eb0784335178dff34d0e929c0a97 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2425eb0784335178dff34d0e929c0a97 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2425eb0784335178dff34d0e929c0a97 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2425eb0784335178dff34d0e929c0a97:hover .ctaButton { background-color: #34495E!important; } .u2425eb0784335178dff34d0e929c0a97 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2425eb0784335178dff34d0e929c0a97 .u2425eb0784335178dff34d0e929c0a97-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2425eb0784335178dff34d0e929c0a97:after { content: ""; display: block; clear: both; } READ: John Stienbeck's Indubious Battle Essay Drug use and drug selling are not limited to minorities in the US; in fact, five times as many whites use drugs. This war on drugs since it began targeted minorities. According to the governments own reports 80 percent of the country cocaine users are white and the typical cocaine user is a white middle class suburbanite.However, law enforcement tactics are concentrated in the inner city. This continues to feed the perception that most drug dealers and users are black. This prompted the drug courier profile, with racial overtones to take hold. Media coverage of this issue has begun to increase in the last couple of years or so. In the past year, front-page stories and editorials have appeared in every major national newspaper and many local papers. Even though media fascination with a problem does not make it real, lack of media coverage does not make a problem nonexistent either.However, because of the many stories and statistical reports, the lawsuits and even recent action by the government, make a good argument that, driving while black, is not just an occasional problem. Some of these stories are ridiculous there is so many cases its crazy.Racial profiling unbelievably is a big problem among the news media itself. When the media covers a story about drugs, they often show the black drug dealer, abuser, criminal, or the undeserving affirmative action recipient. When we look at the ways the national media has covered or failed to cover recent stories or studies we get a better understanding of the practice or racial pr ofiling in the media.In a recent poll taken by the child advocacy group Children Now the children included said that, the news media tends to portray African American and Latino people more negatively than white and Asian people. gMost of the major news media did not cover this story and the ones that did said, that the children were influenced by television newsh. (Media Blackface) News One of the major and most well known cases of racial profiling is the case of Amadou Diallo, where four white officers members of the anti street crime unit fired 41 shots at Diallo hitting him 19 times.The officers contended that they fired in what they though at the time was self defense.Amadou Diallo was shot 19 times for reaching for his wallet not a weapon. Diallo was just another black man that fit the profile of a drug dealer simply because he was black. In Pennsylvania Johnny Gammage was pulled over while driving his cousinfs Jaguar. As Gammage pulled over five police cars arrived on the sc ene. One of the officers said that Gammage ran three red lights before stopping after the officer flashed his lights at him.The officer took Gammage out of the car and saw him grab something that was reportedly a weapon, but was his cell phone. The officer knocked the phone out of Gammage hand and they scuffled. The other officers beat Gammage with a flashlight, a collapsible baton, and a blackjack as one put his foot on Gammage neck.Johnny Gammage died, handcuffed, ankles bound, facedown on the pavement shortly after the incident began. Again, this man was unarmed. Although the officers in both instances were punished, one must think if they were not officers would the punishment have been more severe, or if there were white officers would the punishment also have been more drastic.If the suspects in both instances had been suburban white males would the officerfs reactions been so dramatic. Even former President Clinton recognized racial profiling within our police departments. gPresident Clinton called racial profiling by police, a morally indefensible deeply corrosive practiceh. (Clinton Associated Press) He also said that, gpeople of color continue to have less confidence and less trust, and believe they are targeted for actionh. (Clinton Associated Press)Clinton recounted that he once asked a group of black journalists if the police had ever stopped them and they all raised their hands. Racial profiling is a problem that needs to be addressed by the government and the people of America. The subject of racial profiling is not only a problem; it is an age-old disease. This disease that has plagued America for a long time, and until we decide to grow up and get past stereotypical and bias views of other races and ethnic backgrounds, this problem will continue to exist with possible fatal results.

Strategic Management Nestle free essay sample

This report will focus on Nestle SA and will look into the industry the company is competing in. Based on various strategic analysis models the report will evaluate why the company has been so successful over the past century and how is Nestle managing to sustain constant growth and achieve great performance in the food and beverage industry. Company Background The Nestle Company started in 1866 with a one man’s idea and then it turned into one of the world’s biggest corporations. Henri Nestle was a pharmacist and he decided to develop a formula for a substitute of the mothers’ milk. The formula was so successful that there was a demand for it on different markets and it was attracting interests from different companies that wanted to merge or participate in Nestle’s business. Throughout the years the company has gone trough many different stages, mergers and name changes to come to the name Nestle SA at the end and to become the world’s biggest beverage and food company. We will write a custom essay sample on Strategic Management Nestle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Nestle headquarters are located in Switzerland in the relatively small city called Vevey, but the company had manufacturing units all over the world in almost every country they operate in. There is a Nestle case that has been published in 1996 that states the company employed 230,000 people with $71. 7 billion in sales (Rodgers, 2000). Going into 2012, nestle has increased their employees 328,000 people worldwide and reporting just over $83. 3 billion in sales for 2011. The Nestle Company is expanding and developing year after year. They are expanding the wide range of products and brands they are offering on the market. They are participating in different industries by offering variety of products as ready foods, soft drinks, chocolates and ice creams, breakfast cereals, bottled water, pet care, dairy and pharmaceutical products. Nestle’s main business strategy is to achieve growth through product innovation and renovation. This particular strategy has enabled Nestle to be a step ahead of the competition and to meet consumers’ expectation through delivering affordable healthy products Nestle’s Corporate Mission Nestle’s brand and products are the focus of continual innovation and renovation so that they meet and exceed our consumers’ expectations. We seek to ensure that our products are available whenever, wherever and however our consumers want them. (NESTLE. COM) Nestle’s Objectives Nestle’s main objectives are to offer convenient, tasty, and nutritious and safety products to help consumers’ all over the world and from all ages to improve their health and well-being. As well as to meet the needs and desires of today and tomorrow’s consumers, Nestle is strongly committed to Research and Development to improve existing products and develop new foods with specific health benefits. (NESTLE. COM) SWOT Analysis: Internal External Exhibit 1 Strengths The sales of Nestle are showing that the company is one of the largest food and beverage companies. Having and established and strong brand name the products are easily accepted on the market. Therefore reducing the risk of investments and pushing the strong brand awareness as one of the major competitive advantages for Nestle. The company had set a transparent manufacturing process in order to promote nutrition and consumers’ satisfaction and well-being. On the other hand Nestle has a very strong distribution channels ad very good suppliers relations, which leads them toward growth in sales year after year. Further strengths of the company are the skilled and educated labour they are employing. The wide range of products Nestle has on the market is also a very big strength because anything a consumer might need they can find in the face of Nestle. Other strength of the company is the product innovation, Nestle has been constantly introducing new products to their market, therefore expanding the product range and attracting new customers from different backgrounds. Research and development is also a major strength of Nestle. There are centres in 17 locations worldwide that are concentrated on researching new technologies and ways of innovative new products or to improve already existing ones. Weaknesses One of the major weaknesses that Nestle is facing is the mature market they are operating in. When the market is mature it can give stronger competition to the new entrants. As well the company should focus on consumer research on different target markets for different products. Not every product is right for every market and Nestle should focus on consumer research in order to avoid that weakness. Russia had been a very difficult market for Nestle and because of the big area the Russian market is covering it is always affecting the general performance of the company. Opportunities The world is now recovering from a very bad recession from the past few years. Thus the demand for Nestle products should increase as customers’ budgets are increasing too. Because the consumers’ budgets are increasing customers are getting more and more health oriented and health conscious. Therefore there is a big opportunity for Nestle to introduce more health-based products before the competition. On the other side in some South Asian countries like Pakistan and Bangladesh, consumers are mainly driven by the price rather than health or nutrition and there is a opportunity for Nestle as well to introduce a variety of affordable products for the appropriate markets. About 70% of the countries are developing at the moment and there is a massive opportunity for worldwide companies like Nestle to enter these markets and capture the full potential first. Threats Many of the markets that Nestle is in or entering are already mature, which rises security and health issues as well as speeding the product life cycle process. Others major threat is the devaluation of different currencies against the dollar that can affect Nestle’s prices. A slow down in local economy can affect sales, prices and overall performance of the company. STARS The stars are representing a high market growth and a high market share. In the case of Nestle, all the beverage products they are manufacturing are the Stars of their company. By building a strong brand name and being a leader in different sectors with brands like Nescafe, Nestea, Milo and DANONE the beverages are the strongest wing of Nestle. Capturing the biggest market share in comparison with the rest of their products. As of 2010 the sales of Nestle beverages were 18,114 (millions), in 2011 18. 204 (millions) so there is a constant growth and market expansion. CASH COWS The cash cows of Nestle are the baby food products and the dairy products which are in the growth stage at the moment so the company has to focus on them in order to make them Stars too. DOGS The dogs represent a low market share and a low product growth. In the Nestle organisation the pharmaceutical products are the Dogs. In 2010, the sales of pharmaceutical products and cosmetics were reported just over 5,109 (millions). The company should focus on that market and look for ways to penetrate it with different tools in order to be able to capture the full potential of the industry. The question marks have low market share and high market growth. Nestles breakfast cereals are their question marks. In the question mark section the company should pick the products they think have best performance and drop slower selling products or renovate them in order to be boosted to Stars. Mckinsey’s 7-S Framework of Nestle: The main purpose of the 7S model is to present a company as a combination of its parts and to show that the organizations’ ability to compete is based mainly on its internal dynamics. The McKinsey framework shows that the structure and the strategy both influence the overall performance and the management effectiveness of an organization. (P. T. Joseph) 1. Shared values of Nestle: Nestle’s organisation is sharing the same values in all of the countries they are operating in when of course considering the local culture and adapting to the environment they are in. One of Nestle’s main objectives is to produce and distribute products that create and add value for their stakeholders. Nestle realizes that consumers invest a lot of trust in their brands and that they should be corporate social responsible in order to retain their customers and keep the good company image. They do not tolerate short-term profits that will affect the corporation overall image and might put distrust in their consumers. They are also committed to respect and follow all the laws of the different markets they are operating in. The company is very aware of the fact that their positive performance is mainly depending on the management and their employees. Therefore the Nestle organisation is focusing on recruiting, sourcing and training employees in order to ensure that everyone is professional and has the right knowledge and attitude for their position. 2. Structure of Nestle: The Nestle organization is divided into 3 separate zones based on continents. Every zone has their own directors. The company has functional and decentralized organizational structure. 3. Strategy of Nestle: Nestle as an organisation is using a 4-pillar strategy that gives them the opportunity to achieve profits over their weighted cost of capital. Nestle’s business strategy consist of the following parts: †¢Whenever, wherever, however †¢Innovation and Renovation †¢Communication and commitment to consumers †¢Efficiency in their operations Nestle is focused on moving from slow growth product portfolio to a fast high volume based growth portfolio. Therefore the company is constantly innovating and renovating their already existing produ cts in order to meet all of their customers needs. 4. Skills in Nestle: Nestle’s main skills are concentrated in technology and Research and Development that helps develop new innovative products or re-engineer existing ones. All of their laboratories and manufacturing units have the latest technologies and equipment. All of the products they are manufacturing pass a long series of tests to ensure that all quality standards are met in the production process. Other main skill is the ability to penetrate new markets through again strong market research. Nestle managed to build strong brand awareness and a positive image in difficult markets like the Pakistani, the Bangladeshi and in the African market. 5. Staff in Nestle: Nestle is the biggest food and beverage company.