Urban planning Essay Example | Topics and Well Written Essays - 2250 words

Urban arranging - Essay Example It continues in two different ways: the duplication of the purposes of focus and the expansion in size of the concentrations† (qtd. in Champion 144). This wonder is clear in a portion of the significant urban areas on the planet, for example, London and Paris, which have a serious extent of urban fixation. Then again, suburbanisation is a term that has come to be seen with respect to the decentralization of urban spots or metropolitans since it is an impression of the â€Å"shift in examples of improvement from the fundamentally parallel development of the city’s developed center to a lot further entrance of house incorporating with a broad driving hinterland or ring† (Champion 149). Basically, suburbanisation is a portrayal of the periphery zones of significant urban areas coming about to zones called rural areas, which have different implications relying upon their definition in different places far and wide. In any case, the show meaning of rural areas suggests that they are neighborhoods situated in the periphery territories of a huge city inside a driving far off to the city with some having political self-rule while the populace thickness of these zones change starting with one spot then onto the next. Suburbanization is where urban areas develop incidentally; beginning by development of individuals, exchange and offices from thickly populated urban centers to, to less populated human settlements. Among the reasons were extension in transport, swarmed urban zones, modern development and movement and Levittown assumed a significant job being developed of rural areas from the 1950’s and past (Marshall). The car age, which was after the Second World War, saw the arrival of numerous servicemen. They were completely qualified for instruction and lodging benefits. New bachelors’ degrees were given and it made an expert class. The veterans that picked professional instruction filled the administration area. The two classes began having kids that became infant

ISHAYA AJET HOSEA 130151 CPBLG Essays - Free Essays, Term Papers

ISHAYA AJET HOSEA 130151 CPBLG Essays - Free Essays, Term Papers ISHAYA AJET HOSEA 130151 CPBLG Putting resources into Africa's Future School of Business, Peace, Leadership and Governance Morals and Natural Resource Management ( PEP515 ) Teacher: Mrs. Bere Question: Utilizing a contextual investigation of your decision look at the qualities and shortcomings of state ecological offices in authorizing natural approaches Due Date: 2 April 2018 Presentation The exercises of people in their interest for advancement in each field of presence have affected on nature unfavorably contrary. The result of these exercises has prompted a decrease in the nature of the land, air and water of which the earth for the most part comprises of. The exercises of people contaminate nature and these contamination impact should be checked so as to forestall the devastation of the earth and Extinction of humankind from the substance of the earth. These human exercises, left unchecked, could likewise imperil the continuation of life earth. This should be possible through a compelling implementation of natural assurance laws (Dimowo, 2010). Be that as it may, these ecological assurance laws don't work autonomous of difficulties. Along these lines, the assurance and safeguarding of the earth is at this very moment saw as being vital to the eventual fate of humanity (Allison-Kulo, 2017) The current circumstance has made numerous associations, first goals to the pattern of law and change. Among a portion of the chief associations is the United Nations. The United Nations has the sole ownership rights to establish various enactments and shows intended to ensure the earth. In any case, the absence of requirement of these laws stands apart as the most major reason for the powerlessness of the enactments to secure the earth. In this manner, this paper looks to analyze the authorization of natural administrative laws with accentuation on Nigeria. It will likewise analyze the issue related with requirement with the end goal of making vital proposals that could eventually improve the assurance of nature. Ecological Law In the same way as other lawful terms, the expression natural law might be viewed as having a focal center of significance encompassed by what might be named as halfway shade of vulnerability (Blawell, 1961). Inside the center are to be discovered those laws which identifies with stronghold of common assets and people groups satisfaction of them. Characteristic assets incorporate air, land, water, fauna, and atmosphere . Simply outside the center of natural law, are laws intended to secure the personal satisfaction of specific gathering of individuals. These laws, for instance, identify with sanitation in staying. As indicated by (Blawell, 1961:95), such laws are all the more typically sorted as ecological wellbeing laws. Further still outside the center, yet inside the halfway shade are laws which secure the general public for the most part, for example, laws identifying with street traffic or vandalism (Thornton, 1996) . At the very edge of the darkness, are laws intended to ensure and increase individuals' business exercises, for example, those identifying with carriage of merchandise by street, rail, and ocean. These, in spite of the fact that not for the most part thought of in any sense as ecological law, can have significant effect on the assurance and happiness regarding the regular assets. Going with Thornton's, the best meaning of ecological law at that point is maybe one that is widely inclusive. Be that as it may, natural law has been characterized as including lawful methodologies and strategies planned to battle the contamination, misuse and disregard of air, earth, and water assets (Thornton, 1996) . Foundation Convictions behind Environmental Regulation As an association of law, natural law started as an assortment of decides that grew up at sporadic interims, as an arbitrary and a little at a time reaction to explicit ecological issues, yet has as of now pull off a specific level of consistency, as in it has an unmistakable and brought together sane establishment. The above articulation is additionally a genuine affirmation of the dynamic improvement of ecological law in Nigeria. Be that as it may, the hypothetical premise of natural law in Nigeria may not be effortlessly related. A portion of these hypotheses include: Human-centric Beliefs This view was proposed by an Australian rationalist John Passmore, who worked out a feeling of alert that man can't keep on living as predators on the biosphere and if contemporary human advancement is to endure, it must, in significant regard, change its direction (John, 1974) . This hypothesis sets that

Write Killer Articles For Killer Traffic

Write Killer Articles For Killer Traffic Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Write Killer Articles For Killer TrafficUpdated On 23/04/2017Author : Praveen SivaramanTopic : BloggingShort URL : http://hbb.me/2ozhN5L CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogWell the title says it all, get killer articles for your Blog/site to get Traffic. I am not sure whether all of you would have heard about the Killer Articles but do not worry if you are not sure of the meaning. Killer articles are nothing but the big informative posts that you must come across in various Blogs/sites and of course in this blog also you can see.Killer articles are also called as Pillar articles or Linkbaits. These kinds of articles not only attract traffic but also give you natural backlinks.What are Killer Articles?Killer articles are getting popular in Today’s Web 2.0 world as these articles are giving the maximum information needed at a single place. You must have noticed some arti cles in the Blogs/sites which has the complete information needed for a particular topic. For example a post like “100 Cool Photoshop Tips” can really attract readers as the topic covers almost all the needed Tips in the Photoshop. What you will do when you see these kinds of articles? Of course you will read the whole thing with patience and with excitement.I would personally say that there is no need to post these kinds of articles daily as it is a tedious job as well. You can fix a day every week or once in 10 days to post these kinds of articles. All that you need to do is to research well on the topic that you want to post. Just spend one hour a day and after 10 days or so you can get a beautiful pillar article in your hand.READ20+ Easy Ways To Improve Your WordPress Blog SpeedMore Tips For Writing Effective Articles : Tips For Writing A Great Blog Post5 Solid Tips To Write A Better Blog Post3 Tips To Write Effective Web ContentHow can it drive traffic?Well, why not? What y ou will do if you see a nice creation? You would share it with all you know isn’t t? Same happens here as well. When a reader sees a useful share then he will automatically tweet or digg or stumble your killer article (Make sure you have all the buttons in your post). Well, you can also promote your site by bookmarking or by using any other techniques.How to expose Killer Articles?Killer Articles not only gives traffic but also loyal readers as well. So try to expose it to the maximum you can in the blog. Place the link for the Killer article below all the posts in your blog and add a link at the sidebars or header or footer as well. This can project your killer articles in every page of your site. Do not forget to promote your articles outside your blog as well by getting a link back for your post from other Blogs.Hope you all like the share!!Feel free to share your thoughts with us through the Comments Section!!

The Facts and History of Cinco de Mayo

Cinco de Mayo is probably one of the most celebrated and least understood holidays in the world.  What is the meaning behind it? How is it celebrated and what does it mean to Mexicans? There are many misconceptions about Cinco de Mayo and it is more than an excuse to have some nachos and a margarita or two. Its also not a celebration of Mexicos independence as many people think. It is an important day in Mexican history and the holiday has true meaning and importance. Lets get the facts straight about Cinco de Mayo. Cinco de Mayo Meaning and History Literally meaning The Fifth of May, Cinco de Mayo is a Mexican Holiday celebrating the Battle of Puebla, which took place on May 5, 1862. It was one of the few Mexican victories during Frances attempt to penetrate Mexico. Contrary to popular belief, this was not the first time that France attacked Mexico.  Back in 1838 and 1839, Mexico and France had fought what was known as  the Pastry War.  During that conflict, France invaded and occupied the city of Veracruz.   In 1861, France sent a massive army to invade Mexico once again. As was the case 20 years earlier, the intent was to collect on debts incurred during and after Mexicos war of independence from Spain. The French army was much larger and better trained and equipped than the Mexicans struggling to defend the road to Mexico City. It rolled through Mexico until it reached Puebla, where the Mexicans made a valiant stand. Against all logic, they won a huge victory. The triumph was short-lived, however. The French army regrouped and continued on, eventually taking Mexico City.   In 1864, the French brought in  Maximilian of Austria. The man who would become Emperor of Mexico was a young European nobleman who barely spoke Spanish. Maximilians heart was in the right place, but most Mexicans did not want him. In 1867, he was overthrown and executed by forces loyal to President Benito Juarez. Despite this turn of events, the euphoria of the unlikely victory at the Battle of Puebla against overwhelming odds is remembered every May 5th. Cinco de Mayo Led to a Dictator During the Battle of Puebla, a young officer named  Porfirio Diaz  distinguished himself. Diaz subsequently rose rapidly through the military ranks as an officer and then as a politician. He even aiding Juarez in the fight against Maximillian. In 1876, Diaz reached the presidency and did not leave until the  Mexican Revolution  kicked him out in 1911 after a  rule of 35 years.  Diaz remains one of the most important presidents in the history of Mexico, and he got his start on the original  Cinco de Mayo.   Isn’t It Mexico’s Independence Day?   Another common misconception is that Cinco de Mayo is Mexicos Independence Day. In actuality, Mexico celebrates its independence from Spain on September 16. It  is a very important holiday in the country and not to be confused with Cinco de Mayo. It was on September 16, 1810, that  Father Miguel Hidalgo took to his pulpit in the village church of the town of Dolores. He  invited his flock to take up arms and join him in overthrowing Spanish tyranny. This famous speech would be celebrated as the  Grito de Dolores, or The Cry of Dolores, from then on. How Big of  a Deal Is Cinco de Mayo? Cinco de Mayo is a big deal in Puebla, where the famous battle took place. However, it really isnt as important as most people think. Independence Day on September 16 has much more significance in Mexico. For some reason, Cinco de Mayo is celebrated more in the United States  Ã¢â‚¬â€Ã‚  by Mexicans and Americans alike  Ã¢â‚¬â€Ã‚  than it is in Mexico. There is one theory for why this is true. At one time, Cinco de Mayo was widely celebrated in all of Mexico and by Mexicans living in former Mexican territories, such as Texas and California. After a while, it was ignored in Mexico but the celebrations continued north of the border where people never got out of the habit of remembering the famous battle. Its interesting to note that the largest Cinco de Mayo party takes place in Los Angeles, California.  Every year, the people of Los Angeles celebrate â€Å"Festival de Fiesta Broadway† on May 5th (or on the closest Sunday). It’s a large, raucous party with parades, food, dancing, music, and more. Hundreds of thousands attend annually.  It’s even bigger than the festivities in Puebla. Cinco de Mayo Celebration In Puebla and in many U.S. cities with large Mexican populations, there are parades, dancing, and festivals. Traditional Mexican food is served or sold. Mariachi bands fill town squares and a lot of Dos Equis and Corona beers are served. It’s a fun holiday, really more about celebrating the Mexican way of life than about remembering a battle which happened over 150 years ago. It is sometimes referred to as a â€Å"Mexican St. Patrick’s Day.† In the U.S., schoolchildren do units on the holiday, decorate their classrooms, and try their hand at cooking some basic Mexican foods. All over the world, Mexican restaurants bring in Mariachi bands and offer specials for what’s almost certain to be a packed house.​ It’s easy to host a Cinco de Mayo party. Making basic Mexican food like salsa and burritos is not too complicated. Add some decorations and mix up a few margaritas and you’re good to go.

Massospondylus - Facts and Figures

Name: Massospondylus (Greek for large vertebrae); pronounced MASS-oh-SPON-dill-us Habitat: Woodlands of South Africa Historical Period: Early Jurassic (208-190 million years ago) Size and Weight: About 13 feet long and 300 pounds Diet: Plants Distinguishing Characteristics: Large, five-fingered hands; long neck and tail About Massospondylus Massospondylus is a good example of the class of dinosaurs known as prosauropods--small-to-medium sized, small-brained herbivores of the early Jurassic period whose relatives later evolved into towering sauropods like Barosaurus and Brachiosaurus. In early 2012, Massospondylus made headlines thanks to the discovery in South Africa of preserved nesting grounds, containing fossilized eggs and embryos, dating to the early Jurassic period (about 190 million years ago) This plant-eater--which paleontologists believe stomped in stampede-sized numbers across the plains of early Jurassic South Africa--is also a case study in changing views of dinosaur behavior. For decades, it was widely believed that Massospondylus walked on all fours, only occasionally rearing up on its hind legs to reach vegetation. In the last few years, though, convincing evidence has come to light that Massospondylus was primarily bipedal, and faster (and more agile) than was previously believed. Because it was discovered so early in paleontological history--in 1854, by the famous naturalist Sir Richard Owen--Massospondylus has generated its share of confusion, as various fossil remains have been incorrectly assigned to this genus. For instance, this dinosaur has been identified (at one time or another) with such dubious and now-discarded names as Aristosaurus, Dromicosaurus, Gryponyx, Hortalotarsus, Leptospondylus, and Pachyspondylus.

Finance Mini Case - 1135 Words

a. Why is corporate finance important to all managers? The number one goal of managers is to increase the wealth of owners or shareholders. By understanding corporate finance, managers gain the skills they need to know what strategies or tools would be best for adding value to the organization. b. Describe the organizational forms a company might have as it evolves from a start-up to a major corporation. List the advantages and disadvantages of each form. Sole Proprietorship-Advantages: 1. Easily and Inexpensively Formed 2. Few government regulations 3. Not subject to corporate tax code Disadvantages: 1. Difficult to obtain large amounts of capital 2. Unlimited personal liability for the proprietor 3. The life of†¦show more content†¦j. What do we call the price that a borrower must pay for debt capital? The Interest Rate What is the price of equity capital? Dividends plus capital gains What are the four most fundamental factors that affect the cost of money, or the general level of interest rates, in the economy? 1. Production Opportunities 2. Time preferences 3. Risk 4. Expected Inflation k. What are some economic conditions (including international aspects) that affectthe cost of money? The cost of money can be influenced by federal policy, fiscal and foreign trade deficits and a specific country’s risk. l. What are financial securities? Describe some financial instruments. Financial securities are pieces of paper with contractual provisions that entitle their owners to specific rights and claims on specific cash flows or values. These may include T-Bills, negotiable CDs, Municipal Bonds, Corporate Bonds and preferred and common stocks. m. List some financial institutions. Credit Unions, pension funds, commercial banks, mutual savings, savings amp; loans, insurance companies n. What are some different types of markets? 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Marketing Management Ansoff Matrix

Question: Discuss about the Marketing Managementfor Ansoff Matrix. Answer: Introduction: Marketing strategies are rapidly changing now days. Nonprofit organization and commercial companies are also using marketing strategies now days for enhancing their market. Many theories are involved with marketing management like SWOT, BCG, product life cycle, GE matrix, Ansoff matrix, marketing mix etc. Marketing mix is one of the key elements of marketing management (Jain Haley, 2009). It is required to show that how all the elements of marketing mix affect the organizations development of tactics and marketing strategies. The organization of my choice is (Cravens Piercy, 2006). Marketing Mix Definition: Marketing mix is quite essential for every organization to understand the policies and internal and external environment. Basically, it is described as a set of tactics or actions a company uses for its brand promotion or product promotion in the market (Varadarajan, 2010). It is a business tool using by almost all the organizations existing in the market. It is often associated with 8 Ps of marketing mix- Product, price, promotion, distribution, partnership, people, process and physical evidence. Company Profile: McDonald is a firm of food and beverage industry that has an appeal globally. It is a food chain and has many outlets worldwide. It is enjoying the success since the time it has been entered into the market. McDonald entered into the Australian fast food industry in 1971 and from that time the organization is rapidly growing and currently it is the largest food chain in the Australia. The major competitor of the organization is heart tic and burger king. Still, the company is on the top with 50% market share. Organization is in maturity stage now and the pricing strategy used by organization is penetration. Marketing Mix of McDonald: Product: Product is a thing which is supplied by the company to its customers. Product can be tangible as well as intangible like car or a haircut. The main focus of decision is on functionality, branding and quality of product. Companies also focus on the other elements like packaging, support, safety, warranty, styling and other complementary services or accessories (Peter Donnelly, 2011). McDonald is providing food and beverage products mainly. The main product of the company is Burger. The packaging style, branding, taste etc of burger makes it competitive in the market. Many varieties of burger has been provided by the McDonald like: Classic Angus Aussie BBQ Angus Big Mac Cheeseburger Hamburger Southwest BLT Burger Spicy Jalapeno Grilled chicken burger Filet o fish Clubhouse Chicken It is mostly known for burgers. It is innovating its product continuously to attract more customers (McDonald, 2016). Company is taking care of Product life cycle of its burger and thats why it is introducing some innovation in its existing market to retain the customers and provide them the best quality product. So it is recommended to the company to make continuous improvement in the product to grab and attract more market share and customers. Price: A price of a product is the amount a company charge against its product or service. Determining the prices is quite complicated. As the price is just not set by the manufacturer instead it encompasses a set of decisions and research on price adjustment and price setting. Company can use different strategy for setting the price like skimming, penetration etc (Beracha Seiler, 2014). McDonald is using psychological pricing and price bundling strategy both for the burger. The pricing strategy of McDonalds burger is involving many prices bundling along with psychological pricing. In the strategy of price bundling, company offers its more tan 1productss in a discounted price. In the strategy of psychological pricing, McDonalds charges a price of burger which seems more affordable like $ .99. This pricing strategy of McDonald encourages its customer to buy more products (McDonald, 2016). So it is recommended to the company to implement competitive pricing strategy so that company can enhance the profitability of the product. Distribution: Distribution channels help the company to analyze that from where the customer can easily buy their product. The main decision of this element is to analyze that which distribution channel is good to distribute the products like direct selling, online store, retail store, and order through TV or phone. Another part of this strategy is to identify that how can the whole market be covered, how will the stock be managed in distribution centers, transportation and warehouses. The restaurants of are in the most well known places from where all the burgers are supplied or distributed. The main distribution places of this organization are as follows: Restaurant s mobile app Postmates app and websites Kiosks. Mostly all the restaurant of this food chain are established at the place from where company can generate more revenue. These restaurants also manage a kiosk to sell burgers in some events. Customers can also place their order through the mobile app or postmates websites. Moreover, the app of the organization offers special deals to its users. McDonald is using penetration strategy to attract the customer more (McDonald, 2016). It is also recommended to the company to focus on lower segment too. Promotion: This is the main element of marketing mix which is mostly used by all the companies. Promotion is known as different marketing communication styles including public relations, publicity, sales promotions and advertising (Payne, Galantine Christopher, 2005). This includes the overall promotion strategy like technology, marketing, consumer pull etc. company determine the best promotional strategy according to their budget and location. McDonald is using many kind of promotional strategy to attract more customers for its key product i.e. burger. Following tactics are using by McDonald to promote its business: Sales promotions Direct selling Public relations Advertising Advertisements of this organization are most notable. Company uses radio, TV, online media, print media etc for its advertisement and promotes the burger. It is using sales promotion tactic for drawing more customer to its doorstep. The public relation strategy of this organization also helps in promoting the business to the target market. Occasionally, this company uses direct selling for local government, community events, corporate or parties. In this element, the main approach for the organization to promote its business is advertising (McDonald, 2016). Company is using the best of promotional strategy. Company just need to focus on its competitive promotional strategy too. Partnership: This element of marketing mix describes that partners are important for the business and for expanding the business like a company can tie up with another company situated at different place to expand the market and grab the opportunities. Basically, government agencies work as partners. It maintains the good relationship and partnership with its supplier, stakeholders and government. Company recently enjoyed 10 years of the partnership with its partners. This helps the company to expand its business and grab the more market with competitive advantages and sustainability development (McDonald, 2016). Company must also deal with some small and famous companies to grab the other countrys market too. People: People play a vital role in marketing mix. People include all the back office, front line, customer service staff and other people of company who have a link or contact with clients. The main part of this element is to train the staff well so that they can provide the best services to customers (Lovelock Wirtz, 2010). This helps an organization to develop the strong customer oriented culture. McDonald is having a large number of people as employees, management staff, consumers etc. It is using the best tactics and strategies to retain them, make the loyal etc. The culture of McDonald is impressive as employee set over there very easily and adopts the culture rapidly. Customer services of McDonald are quite competitive as employees are provided training for it (McDonald, 2016). Company is suggested to use the best of trainings for its employees as the goodwill of the company totally depends upon them. Process: It is the method through which services are provided to customers. It is particularly important for the service industry. This is used by the company to provide a comparable service in the industry. So that company can ensure its client about the quality of its services (Kumar Phrommathed, 2005). Manufacturing process and channels of distribution of McDonald is impressive as it focuses on hygiene while manufacturing its product and the warehouses and transport of McDonald is built according to its product. So the product can reach to its customer without any harm. Fresh product availability is a main focus of McDonald (McDonald, 2016). Process of the company is quite fair. It is just needed to make it more transparent. Physical Evidence: It is another essential element of marketing mix and service industry. Services can not have any tangible outcome. Once they delivered, client cannot change them like product. So a service providing company needs to provide some physical evidence to clients to make sure them about the quality of service (Wilson, Zeithaml, Bitner Gremler, 2012). For the physical evidence of McDonald its logo is enough. People can perceive about it by its logo. Through the logo they can easily identify that this product is belonging to the McDonald and the taste of its products are just amazing that not any other company in food and beverage industry is providing the same taste (McDonald, 2016). Company needed to carry this strategy for long period. Evaluation: Marketing strategies: For expanding the market and increase the customer level, McDonald is implementing many strategies. Some of them are as follows: On Every hand Everywhere: It is the market leader in fast food industry at Australia. Their sales person plays a key role in success. They conduct many surveys on regular basis to understand the requirement and choice of consumer. McDonald is providing its burger not only in big malls but in small area also, so that every consumer can easily buy and have the burgers of McDonald (Elliot Larry, 2011). Growing up with Emerging Markets: A companys revenue grows up with emerging market. Company modifies its burger continuously to fulfill the requirement of customers of all the segments. This strategy helps the McDonald to achieve the growth of 20% from last 3 years (Kotler Keller, 2009). Growing with the Market: Attract and grab the consumer worldwide is the main aim of McDonald. For this, it has created a great range of burger at a reasonable and affordable price. McDonald also introduced a range of Vegan and non vegan burger. (Laforet Saunders, 2005). Affordable Luxury: McDonald launched various burger for increase its presence in market. This strategy is adopted by McDonald for grabbing the middle level class also as company is providing the burger in affordable price. Hence, people can afford it and it helps the company to increase its turnover (Laforet Saunders, 2005). Competition: The main competitor of McDonald in fast food industry is heart tic and burger king. In the case competitor of McDonalds burger, there is mainly burger kings burger. The market share of this company is still expanding. It has launched many innovative product lines of beverage and meal to enhance its market and capture more people (Chaffey, Ellis-Chadwick, Mayer Johnston, 2009). Company has launched various burgers to attract more customers and provide new taste to existing loyal customers. It is continuously launching new products to beat the strategy of its existing competitors and grab the market more. The main competitive advantage f this company is its international existence as people from worldwide like the taste of its burger. Contemporary Issues: McDonald is facing many contemporary issues in reference with society, technology, media, environment etc. These all factors are affecting the McDonald marketing strategy too as it negatively impact on the customer and thus customer dont buy the products of McDonald (McDonald Wilson, 2011). Society is affecting the McDonald and its strategy badly as many families, religions, ethnicity dont allow the person to buy the food from outside and have junk foods. The physical status, economical status, education, children, life partner etc of a person also impacts on the McDonald. McDonald is using old technologies for marketing its product. McDonald is still using the old school tactics for it which is not as much powerful as much it would be earlier. The environment plays a crucial role as the environment and the surrounding of a person decides that he will buy the products from McDonald outlet or not. Media too affect the marketing of McDonald as sometimes the bad news and bad publicity damages the image of store worldwide. Thus all of these factors are affecting and making the issues for McDonald and because of it, the company has to face many problems. Company must plan and implement its strategy while keeping all these factors in the mind. Recommendations: It is recommended to the McDonald that company must work more on its pricing strategy. So that, company can make a control on its prices and can step into the market with competitive price and can enhance the profitability ratio also (Goi, 2009). It is also recommended to the company to focus on its marketing mix. Price of its burger must be competitive so that it can easily grab the market. It must launch new products in the market with new specification as well as modify the existing products according to the customer demand and market requirement (Kazemi Esmaeili, 2010). Company must use the best strategy for its promotions and chose the promotion technique according to the geographical location, so that it could aware people about its new products as well as existing products (Laforet Saunders, 2007). Distribution technique of McDonald is quite competitive still there are some lose points which should be modified by the company to enhance the channels. The company must also focus on the external factors like environment, social and psychological factors, media etc as all of these impacts negatively on the organization sometimes (Madhavaram, Badrinarayanan McDonald, 2005). Company must plan its strategy while keeping all these factors in mind so that company needs not to face any issue in near future. It has great partners which help the organization in expanding as well as grabbing the market. Company need to enhance the relationship more with partners to retain them. People at McDonald must be trained well according to their department and job profile, so they can work with full of their efficiency and effectively (Patwardhan, Flora Gupta, 2010). Process of McDonald from buying the raw material to sell the products to the end consumer must be transparent, so that consumer can build their trust in the organization (McDonald Oates, 2006). Physical evidence is mostly related with service industry; still McDonald must aware and ensure its customer that they are providing the same product, they have said. Marketing strategy of McDonald is quite competitive as it analyzes the market and competitors before planning its strategy and make strategy according to that. But the company must make a strategy for sustainability also as the competitor of the company are focusing more on sustainability and thus they are attracting more customer towards them as people became more aware about the environment and society (Sharma Narwal, 2006). Conclusion: After doing the case study on McDonalds burger and going through many books, articles etc it can be concluded that McDonalds burger is doing very well in the market. It has established its name very well in the fast food industry worldwide and it is having a great amount of market share of its different products lines specially the burger. It must focus on new strategy for enhancing its market more and must focus on the sustainability for attracting the more customers. It has to invest in innovation in technology and factor productivity instead of spending a great amount on advertising and marketing its products like burger is already a market leader. It must also make some strategies to pull and attract the old consumer towards it. References: Beracha, E., Seiler, M. J. (2014). The effect of listing price strategy on transaction selling prices.The Journal of Real Estate Finance and Economics,49(2), 237-255. Cravens, D. W., Piercy, N. (2006).Strategic marketing(Vol. 7). 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